Boucher Guitars

Boucher Guitars started in 2005 in Berthier-sur-Mer, a small village on the St. Lawrence in Quebec, where Robin Boucher gathered a team of luthiers around a single regional inspiration: the Picea Rubens — Adirondack red spruce — that grows abundantly in the Canadian Appalachians surrounding the shop. The same tonewood that defined golden-era Martin and Gibson acoustics has grown there for centuries, often migrated through annually by snow geese, and the brand wove both into its visual identity. The dream was simple: build acoustic guitars whose sound matched the talent of the players who'd choose them, and tell a story about a region most guitar-makers had never thought to investigate. What makes Boucher unique in the boutique-acoustic landscape is the soundboard side of the business. After selecting the best Picea Rubens tops for their own builds, the shop sells several thousand soundboards a year to other top acoustic-guitar manufacturers around the world — making them one of the only boutique luthiers who is also a tier-one tonewood supplier to the industry.