Boucher Guitars

Boucher Guitars started in 2005 in Berthier-sur-Mer, a small village on the St. Lawrence in Quebec, where Robin Boucher gathered a team of luthiers around a single regional inspiration: the Picea Rubens — Adirondack red spruce — that grows abundantly in the Canadian Appalachians surrounding the shop. The same tonewood that defined golden-era Martin and Gibson acoustics has grown there for centuries, often migrated through annually by snow geese, and the brand wove both into its visual identity. The dream was simple: build acoustic guitars whose sound matched the talent of the players who'd choose them, and tell a story about a region most guitar-makers had never thought to investigate. What makes Boucher unique in the boutique-acoustic landscape is the soundboard side of the business. After selecting the best Picea Rubens tops for their own builds, the shop sells several thousand soundboards a year to other top acoustic-guitar manufacturers around the world — making them one of the only boutique luthiers who is also a tier-one tonewood supplier to the industry. In effect, Boucher keeps the best for itself and supplies the rest to its peers — a fact most buyers won't notice but every working luthier respects. Innovation has been the shop's other through-line. Boucher was the first to bring torrefied Picea Rubens soundboards to the high-end acoustic market — what several specialty magazines and luthiers have called the most significant innovation in the category in forty years. Beyond the torrefied work, the shop has continued tightening playability, neck comfort, and finish since 2011. The catalog spans Dreadnought, Super Jumbo, OMH, 000, and Parlor body sizes across both 14-fret and 12-fret variants, with high-density (rosewood, cocobolo, bubinga) and lower-density (mahogany, Bigleaf maple, koa) back-and-side options. Every guitar is hand-built over twelve weeks by Robin's team, with each instrument tailored to the specific player who ordered it.